"It’s too expensive."
Price & ROI
Compared to what? Let me ask the right question — what does the cost of one missed quarter look like against the line item?
The cross-industry objection library
Objectionary
The cross-industry objection library for confident sellers. Field-tested rebuttals for "too expensive," "we already use another vendor," and every other stall — searchable by objection, role, or vertical.
Objection handling is the top pipeline killer in most sales orgs and the bottleneck that keeps new reps off phones. Objectionary turns that bottleneck into a five-second lookup — a vetted, industry-aware line you can read once and ship on the call.
Starts at $29 per seat / month. No custom quotes, no demo gate. Cancel any time.
Live library
"We already use another vendor."
Status quo
Glad to hear it’s working. Out of curiosity — what would have to be true for you to revisit that in the next six months?
"Send me some info and I’ll get back to you."
Stalls
Happy to. Two minutes now versus a long re-brief later — could I leave you with one specific note you can hand straight to whoever reviews it?
Not thisCustom-quote enterprise seatsSales-led demos before pricingCoaching-first, content-secondPublic pricing and a content-first library.
What you can look up
Six objection types. Forty-plus industries. Thousands of lines.
Browse by category, search by what the buyer just said, or jump straight to the rebuttal you need. Each card is a sample of the live library — most categories carry more lines and more verticals.
Updated weekly
Price & ROI
"Expensive next to what?" reframes spend as a line item with a payback.
- It’s too expensive
- We don’t have budget this quarter
- Can you discount?
Status quo
The incumbent trap — when "we already use something" is the only reason.
- We already use another vendor
- Our current tool is fine
- Not a priority right now
Authority & access
You don’t have the right person — and you don’t yet have the right person.
- I’m not the decision-maker
- Send this to my boss
- Loop in our procurement
Stalls & deferrals
When a polite brushoff costs you the quarter — the kill-the-call reframe.
- Send me some info and I’ll get back to you
- Let me think about it
- Call me next quarter
Trust & proof
When skepticism is the wall — and your job is to point to a story.
- Never heard of you
- How do I know it works?
- What if it doesn’t fit?
Timing & change
The "we’re too busy to switch" loop — and how to break it cleanly.
- Bad time of year
- We’re mid-rollout
- Just changed vendors
How it works
Four steps. The whole job.
Objectionary is a lookup, not a course. You don’t have to log in, complete modules, or pass a quiz to use it — you just need to be five minutes from a call.
- Step 01
Search the objection
Type or pick — “too expensive,” “we already use another vendor,” “send me info.”
- Step 02
Pick your industry
SaaS, healthcare, manufacturing, professional services, retail — or add your own.
- Step 03
Read the line
A vetted rebuttal, adapted for how buyers in that vertical actually make the "no" stick.
- Step 04
Ship it on the call
Drop the line in your prep doc, send it over Slack, paste it into your CRM note.
Built for the buyer on the other side
Pick a vertical. Get the line that lands there.
The same core rebuttal — rephrased, re-edged, re-cued — for the vertical you’re actually selling into. AI adaptation is what makes per-vertical coverage sustainable at SMB pricing.
Annual contract churn
“I hear you — switching mid-cycle is rarely worth it on its own. If implementation lands in a week with parallel run, the math works on day thirty. Worth ten minutes to pressure-test?”
Pricing
One transparent number. No sales-led quote.
Hyperbound, Second Nature, Gong, and Chorus all hide pricing behind a custom quote and a 5-person buying committee. Objectionary is the opposite — you should know what you’ll pay before you sign up.
- Public price list — $29/seat/month
- Free for the first rep on a team
- Annual discount past ten seats
- Cancel any time, no commitment
Per seat
SMB-friendly
$29/ month
Full library access, every vertical, every category. New rebuttals added weekly. Industry filter on every search. Exports to your CRM note.
vs Hyperbound
Custom quote, $1k+/seat/yr
vs Second Nature
Custom quote, demo-gated
vs Gong / Chorus
Enterprise contract only
vs a Notion playbook
Static, gets stale by Q2
Get on the list
Be the rep who sounds confident on the next call.
Drop us a line and we’ll send you the first batch of rebuttals for your vertical — free, before public launch.